Hops crafted for the perfect pour, from soil to sip.
Mauka Living Farms grows select hop varieties without chemicals, with deep respect for the land and the craft-brewing community. Named for a loyal dog, the farm is early in its story and wanted brewers to meet it at the beginning.
Client
Mauka Living Farms
Sector
Hop farm
Services
UI/UX Design · Custom Development
Platform
WordPress
The challenge
A brand for a farm still growing.
A young farm has more story than inventory. The site had to earn the trust of brewers and collaborators with the how and the why, while the gallery and the harvest catch up.
It also had to feel like the place: the butte, the evergreens, the crisp air.
The approach
For brewers, by nature lovers.
A five-page site: Welcome, Story, Hops, Location, Contact. The homepage opens with the tagline and the mission, then the story of the land, then what is grown and life on the farm.
A botanical mark, soft greens and a tall serif give the farm a label-ready identity that will work on a bag of hops as well as on the screen.
What was built
The pieces, designed to fit.
Brand
Mark and palette
A hop-leaf mark and a color system ready for packaging.
Story
From first property to first harvest
The origin told plainly, so a brewer knows who they are buying from.
Growth
Gallery and updates
A gallery the farm updates through the summer as the bines climb.
Card labels
- Website
- Brand