A salon site that gets curly hair.
Curly Cabana is a curl specialist whose mission is to bring out the beauty and potential in every curl texture, and to teach clients a routine that fits their life. New clients and loyal clients arrive with different needs.
Client
Curly Cabana
Sector
Curly-hair salon · Lacey, Washington
Services
Custom Development
Platform
WordPress · online booking
The challenge
Two kinds of client, two doors.
A first-time visitor is frustrated: frizz, uneven cuts, products that never worked. A loyal client just wants to book. The homepage had to speak to the first without slowing down the second.
The site also had to explain a consultation-first process and a product philosophy without sounding like a lecture.
The approach
Speak to the struggle, then book.
The homepage names the struggles in the visitor’s words, answers with at Curly Cabana, we get curly hair, and offers two clear buttons: New Clients Start Here and Loyal Clients Book Here.
Client stories carry the proof; the services and the Innersense product line have their own pages.
What was built
The pieces, designed to fit.
Paths
New and loyal clients
Two entry points from the first screen, and a New Clients page that explains the process.
Booking
Online scheduling
Booking linked from every page so a returning client is two clicks from a chair.
Trust
Client stories
Reviews from real clients, in their words.
Card labels
- Website
- Booking