Social media that works as hard as the experience offline.
Sapphire Social manages social media for luxury service brands: hospitality, detail and care, translated into a polished, human online presence. The site is in progress; the structure and the story are set.
Client
Sapphire Social Media
Sector
Social media management for luxury service brands
Services
UI/UX Design · Custom Development
Platform
WordPress
The challenge
Polished, but never generic.
Luxury service brands are hurt most by social media that is inconsistent, templated or disconnected from the guest experience. Sapphire’s own site had to prove the opposite in its first screen.
It also had to explain a method, Gather, Convert, Retain, and two ways to work: ongoing management and one-time strategies.
The approach
A simple path from scattered posting to a polished presence.
The homepage names the four failures (inconsistent posting, generic templates, no scroll-stop hooks, low engagement), positions Sapphire as the collaborative guide, and lays out a three-step path: discovery, craft your story, amplify the message.
A refined serif wordmark, warm neutrals and portrait photography of the founder carry the luxury tone.
What was built
The pieces, designed to fit.
Story
Scattered posting to polished presence
A homepage built on the Website Story Map for a service business.
Offers
Management and one-time strategies
Two service pages so a brand can start small or hand it all over.
Proof
Case studies
A case-study section ready to fill as the work lands.
Card labels
- Website
- Brand
- In progress