Anyone can paint. Not everyone can finish.
Redefined Finishes is a home interior and exterior paint and finishes specialist in Southern Oregon. Its work is visual and its proof is before-and-after, so the site had to show, not tell.
Client
Redefined Finishes
Sector
Painting and finishes · Southern Oregon
Services
Custom Development
Platform
WordPress
The challenge
Let the work do the talking.
For a trade like this, the decision is made by looking. Words about quality mean little next to a kitchen that went from flooded floors to finished.
The site also had to make the free-quote call as easy as possible, on a phone, from a job site or a couch.
The approach
Bold headline, then the before and after.
A high-contrast black-and-yellow identity, the company’s own line as the headline, and two actions: call for a free quote or view the portfolio.
Before-and-after stories, “Childhood Home Redefined”, “From Flooded Floors to a Redefined Kitchen”, turn the gallery into proof with a narrative.
What was built
The pieces, designed to fit.
Proof
Before and after
Project stories with paired images, not just a grid of photos.
Services
Interior and exterior
Separate pages for the two kinds of work, with the license number visible.
Action
Free quote, everywhere
Phone and quote buttons in reach at every scroll, sized for thumbs.
Card labels
- Website
- Gallery